5 Questions to Ask About Color in Your Marketing Messages16 مهر 1397 . 70 بازدید
Pantone has named Marsala—“a naturally robust and earthy wine red”—as its official color of the year for 2015. Last month, the Color Marketing Group revealed the four colors researchers forecast will be popular in 2016 and beyond.
In North America, “uni-blue,” which is described as an androgynous blue, is expected to be hot. In Europe, it will be “brave,” a warm red. In Asia and the Pacific, “naturban,” a natural green, will be popular, while in Latin America, “maiz,” a soft yellow, will be trending.
What does all this mean for public relations professionals?
In her 2006 book "Color: Messages & Meanings," Leatrice Eiseman advises communicators to use the same colors in all of their messaging, from print materials to websites.
Here are five questions to answer in order to select appropriate color(s) for your brand: